Uusi Aalto waterexpo makes a splash
The VeneBåt boat show held in the Helsinki Fair Centre is the largest boat event in Northern Europe with a grand history. But with the 2013 edition of the expo, the folks at The Finnish Fair Corporation had a pressing issue: the average visitor age had been in a steady climb and the overall image...
Nike’s airport extravaganza
Sometimes you have to “just do it”. We literally hit the ground running when Nike Finland called and asked us to design and produce a unique pop-up store at the Helsinki Airport. With the good folks at Clear Channel greasing the wheels, we were able to pull through in record time. The brief was challenging...
Samsung Koffari Slopestyle
How to reach out to a key community? How to find acceptance among the most discerning audience? As a brand with something to offer, first make sure what you offer is good. Then create something the community appreciates. Do it with folks who know the rules and how to get it right. Invite and engage...
Mighty Boardexpo
For anyone not familiar with the number one youth lifestyle event in Scandinavia, here’s what you might want to know. The Boardexpo, held annually in early November in Helsinki is the biggest lifestyle sports event in the Nordic region and certainly one of the most influential. Administered and produced by Pulp Agency, this annual expo...
Tazza’s cap campaign hitting stores
Paulig has launched a smooth new consumer campaign for the ready-to-drink cold Tazza. Fashionably for this autumn, The Original Chocolate Drink now boasts a bold orange competition cap. The nationwide campaign will run until the end of the year and features some kick-ass consumer prizes, such as pro-model snowboards from Drake, Dr. Zipe goggles, event...
The Generation Now Agency
Pulp is not an ordinary advertising agency. Pulp is THE agency for engaging the generation Now. We are here to make brand evolutions. Pulp Agency possesses unique capabilities and channels for youth communication – though it’s not only a matter of understanding the young, it’s about having insight for next generation mentality regardless of age...
Tazza/Frezza on Grand Effie 2011 shortlist
For awards we’re not too stoked. Sure, that’s how the industry works I suppose. You have to get advertising awards and advertise the awarded in order to get more award-winning advertisement done. It’s all good if you want to run the drill, walk the carpet, hit the drink and relish in the back patting (if...
Representing ICE1RACING, first in: Oakley
Even though Kimi Räikkönen has retired from Formula 1 for now, he is keeping active in all things motorsport. While competing in the WRC rally championship, Kimi is giving back to the sport by setting up a motocross team called ICE1RACING. Pulp has the privilige to help Kimi and the new team on their way....
Big Kahuna Rising
Aint nothing like heavy machinery, armed rigging forces and a pink neon sign that says “Bad Mother F****r”. Get your Royale with cheese, foot massages and unnecessary Bible quotes right here at the Pulp factory!
French Alps without the fuss: Pulp to introduce Langley Travel
Pulp Agency has the privilige to introduce the grooviest tour operator in Scandinavia to Finnish travellers! Focused on quality lifestyle sport travel, Langley now offers all-inclusive Alpine ski trips directly from Helsinki. Langley, founded in 1984 under the name of Ski Tignes, is one of the larger tour operators in Scandinavia. Langley produces active holiday...
House of Pulp
In the spring of 2011 Pulp headquarters migrated to bustling Salmisaari on the western shore of downtown Helsinki. We had been looking for a streetsmart open space where we could house all our current affairs and have more room to play. We found the perfect match at an old power plant maintenance station, in what...
