WALL
Cover story for Finnmatkat

Cover story for Finnmatkat

We helped Finnmatkat revolutionize their travel expo engagement concept to fit the era of pure online booking. No sales, no brochures, no pushing the special offers. Just a great, memorable virtual vacation experience and a gentle push towards their online portal. Seemed to work, check out the video of live augmented reality!     Oh...
Oivariini moments

Oivariini moments

Valio launched a new taste for their favorite buttery spread Valio Oivariini, called Oivariini Herkku. Valio wanted some 75 000 consumers to taste the product and have them visit the Valio website to share their thoughts about the new taste. We designed a branded Valio Oivariini snack bag with a fresh bread roll and an...
Neste Oil moving forward with Antti Autti

Neste Oil moving forward with Antti Autti

This just out! Creative concept and executive production by Pulp Agency, film production by Pablo Films. Also check out the campaign site @ www.nestekampanja.fi/autti/
Samsung Experience Store Helsinki opening galore

Samsung Experience Store Helsinki opening galore

Opening a concept store not found anywhere else in Northern Europe was definitely cause for celebration. The brand new Samsung Experience Store Helsinki had to be opened with a Bang, so we got on the job  – Pronto! From figuring out the opening weekend’s event concept to producing mix-media advertising and promotion to attract the...
HBO's The White Queen arrives

HBO’s The White Queen arrives

Behold!    
Frezza campaign taking off

Frezza campaign taking off

Paulig Frezza, Finland’s favorite cold coffee drink has a new summer campaign featuring fresh “Frezzair”-thematics  and graceful Frezza-stewardesses. The campaign was designed and executed by Pulp Agency. We packaged Frezza’s core promise – refreshing indulgence for the fast-paced life – in eye-catching iconic visuals and an engaging sales activation with great travel prizes. The cross-media...
Buster show-off at the Monaco GP

Buster show-off at the Monaco GP

The thing with super-yachts is that wherever you go, you always need a tactical shuttle boat to get around. And what the big boys use, others look up to and follow. So what better place for a cool premium quality aluminium boat brand like the Finnish Buster to break into some new circles than shuttling...
Uusi Aalto waterexpo makes a splash

Uusi Aalto waterexpo makes a splash

The VeneBåt boat show held in the Helsinki Fair Centre is the largest boat event in Northern Europe with a grand history. But with the 2013 edition of the expo, the folks at The Finnish Fair Corporation had a pressing issue: the average visitor age had been in a steady climb and the overall image...
Pulp crew

Pulp crew

Hi there! Yes, we have fun at work.    
Nike's airport extravaganza

Nike’s airport extravaganza

Sometimes you have to “just do it”. We literally hit the ground running when Nike Finland called and asked us to design and produce a unique pop-up store at the Helsinki Airport. With the good folks at Clear Channel greasing the wheels, we were able to pull through in record time. The brief was challenging...
Samsung Koffari Slopestyle

Samsung Koffari Slopestyle

How to reach out to a key community? How to find acceptance among the most discerning audience? As a brand with something to offer, first make sure what you offer is good. Then create something the community appreciates. Do it with folks who know the rules and how to get it right. Invite and engage...
Mighty Boardexpo

Mighty Boardexpo

For anyone not familiar with the number one youth lifestyle event in Scandinavia, here’s what you might want to know. The Boardexpo, held annually in early November in Helsinki is the biggest lifestyle sports event in the Nordic region and certainly one of the most influential. Administered and produced by Pulp Agency, this annual expo...